Due to an influx of new tanning brands in the market, the South Beach Tan team has spent the last few months researching its competitors and their formulas.

We are pleased to announce that as of 28th October 2019 our new improved formula will increase its concentration (the active ingredient in South Beach Tan) by 33%.  

Although we can’t claim to have tested every brand available in the country, we are confident that our new formula is streaks above the rest!  Of the brands we have tested, there is a minimum 30% increased concentration on South Beach Tan. This means better results and faster.

The best news?  There will be no increase on price.  So you can rest assured that with South Beach Tan you are receiving a highly effective product at a very competitive price.